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  Creative Policy and Requirements
Updated January 2011

1. Technical Requirements

Static and Animated Image Ads

Format and Size
  • Static (non-animated) image ads can be formatted as .JPEG, .PNG, or .GIF files
  • Image ad files must be smaller than 45KB
  • Remnantize accepts all traditional IAB ad sizes

Strobing & Flashing
Don't use strobe animation. Strobing, flashing backgrounds, or otherwise distracting ads are not allowed.

Animation
Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with other image ad policies.

Border
Any ads featuring a white background are required to have a 1px black border around the perimeter of the ad in order to distinguish it from page content.

Flash Ads

Overview
Adobe Flash is a plug-in for web browsers that allows animation to be added to web page components, including Remnantize ads. Flash advertising is allowed for all Remnantize advertisers, with some technical restrictions.

File Size, Content Source and Version Info
  • Flash ads must be smaller than 45KB
  • Flash ads must be compatible with Flash versions 4-10
  • Flash ads must be compiled from ActionScript 2.0 sources
  • Content displayed must be contained within the ad file

ClickTAG
The clickTAG is the tracking code assigned by Remnantize to an individual as. It allows Remnantize to register where the ad was displayed when it was clicked and helps advertisers determine the effectiveness of their campaign. On any click, Flash ads should redirect to the URL specified in the clickTAG argument; there should be no other redirection in between. The variableclickTAG”nameuppermust-case(TAG;beno spacespelled between click and TAG) and not "click tag," "Click Tag," or any other form. This is the proper code for the clickTAG parameter:

on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG, "_blank");
}
}

Note that it's not necessary to specify the destination URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad, it may be necessary to prepend "_root." or "_level0." to "clickTAG" above, resulting in "_root.clickTAG" or "_level0.clickTAG". It is strongly recommended to upload the ad into your account and verify that the ad is behaving normally prior to it going live, allowing time for any necessary changes.

Animation Length
Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with the other animation policies.
 

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